In the Beginning…
We first saw blender bikes in 2014 when on holiday in Melbourne. We couldn’t resist the hype surrounding it, so jumped on one of the bikes to make a smoothie!
Back home in NZ, we decided to use our skills in event planning and cycling to create Cycle Blend – a blender bike company in Auckland. The first step in the process was to obtain some bikes. After exploring importing bikes, we took the good old kiwi approach and decided to build the bikes ourselves.
Our first attempt was a proof of concept with the blender on the back of a standard bike. We invited our friends and neighbours over for the trial. They gave us some great ideas for smoothie recipes and valuable feedback. During the cold winter months that followed we designed and built our first purpose built blender bikes. The following summer we had great success with local markets and regional events as vendors selling smoothies and promoting products for Auckland based businesses.
Cycle Blend for Corporate Events
Working with brands started as soon as our web site was live. The first big brand client that booked Cycle Blend was Zespri New Zealand. They had an office health day and hired two bikes for their office and ran smoothie making competitions. While the bikes were there at the office event, International Sales Manager happened to be showing some overseas marketing managers around the site. When they saw the bikes they expressed an interest in having them for marketing in their countries. We made six bikes for them, two for Taiwan and four for China. Zespri International have been placing orders with us every year since. Bikes have gone to India, Belgium and South Africa.
Realising we couldn’t be at every event ourselves, we expanded and built our rental fleet of bikes to service the demand that blender bikes offer to businesses as specialised promotional tools. We were able to re-design and refine our blender bikes to a high standard using quality New Zealand steels and alloys, finished with simple good quality bicycle parts. The bikes are now designed and hand built at our home workshop in West Auckland.
Last year we branded up a bike for 42 Below, which was sent down to Queenstown. As part of a week of trans-pacific competition, mixologists had to do a tandem bungee jump from the Kawarau Bridge, run up the hill, put together a cocktail and blend it on the bike. Now that is an impressive team building event!
Brand Promotion and Crowd Attractions
Auckland Transport saw us at Silo Park market and began booking us for most of their events throughout Auckland. We have branded wheels for all of their events. Our partnership with AT has been ongoing for three years now.
Dole Pineapple hired two bikes with branded wheels which were shipped down to Wellington for a promotion at several supermarkets. They also hired a bike for their beach volley ball events two years in a row. This year we were at the World Masters Games with Dole branded wheels. They requested 200 small taster smoothies per day for seven days at the Fun Zone beside the Cloud in Auckland’s Viaduct. That first day we did 800 tasters. Needless to say, the Dole stand was a huge hit!
Throughout the years we have also worked with brands such as Sky TV, Fonterra, Vodafone, The Langham Hotel, Super Herb, The Heart Foundation, Les Mills, Meridian Energy and Te Whanau O Waipareira on a mixture of promotional events, corporate health days and team building activities.
Proudly Kiwi Owned and Operated
We are proud to be a part of the Buy New Zealand Made campaign. We have put this business together because we know that Kiwis love biking and investing in sustainability, and businesses are always looking for effective ways to promote their brands.
To look after the planet we:
- Use only compostable cups, lids and straws.
- We remove all our waste to ensure that recycling is completed.
To look after our riders:
- We only use bases with no added sugar and no preservatives.
- We cater for dairy and nut allergies.
- We make sure that our drinks taste yummy and are good for you.
- We encourage everyone to have a go.
The bikes capture the audience’s imagination and give businesses instant access to the crowds that are drawn in. The rest, as they say, is history.
We are looking forward to having Cycle Blend create some hype at your next event.